Help players connect with the right team with out wasting valuable time and money, and meet their social needs and prerequisites.
My Role
UX Research, Branding, UX/UI Design, User Testing, Story broad
Tools
Figma, FigJam, Trello, Spreadsheets
Timeline
3 weeks
Table of Content
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Teamder is a group project. In our solution brainstorm, we had a hypothesis that people struggled to find the right sports teams. To validate if this was a problem, we took it to the streets, conducting user interviews and an online survey focusing on people’s behaviour and approach to joining sports teams.
Our research exposed some key pain points and provided us with a few key insights.
- Base se of hygiene factors that are important to people when they consider joining a team. These include location, availability, skill level and getting along with team members.
- Although getting aligned with team members was a key hygiene factor, there is no easy way of finding out about team culture or dynamics before joining a team
- Searching for new teams involves basic google searching or directly phoning local clubs
- Players generally play for teams for an extended period of time and during that time will occasionally find it difficult to find fill-in players
- Mid age professionals play team sports to keep healthy and form social connections
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We have observed that most people who wish to play team sports, want to connect with people of a similar level and interest but don’t want to waste time searching for those teams, as this can lead to frustration and disappointment when the team does not meet their needs or values. How might we develop Teamder so that our customers are can connect with the right team first without wasting valuable time and money, and meet their social needs and prerequisites ?
Back
Brainstorm solutions to 3 key solution areas.
Firstly, information input, allowing teams and players to upload information about themselves to address the pain point
regarding team culture and dynamics, which is in our research where players don’t know what teams are like before they join them.
Secondly, filtered search allows teams and players to refine their search using preferences, including sport, location, availability, skill level and proximity. This address is the key consideration for users when they searching for a team to join.
Lastly, notifications suitable for matches are available. This addresses the pain point users encounter when they need to find a fill-in player for their teams.
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After we created the lo-fi prototypes, we tested them with users and received many useful feedback and insights from our lo-fi high-fi usability testing.
Our users noticed that the button on the home screen might be a little hard to access for people’s thumbs, so we moved the buttons towards the bottom of the screen.
Secondly, our users told us that the copy shown after users registered interest in a team was too formal, and felt like a government website. So we relaxed the wording to make it more casual.
As part of the sign-up process, we asked users to fill in a little Bio about themselves, and users asked why they were being asked to write a message twice to address this concern. We. When they registered interest for a team, they were prompted to write a message to the team. Our interviewees asked about why they were being asked to write a message twice - to address this concern, and we copied the message from the preference section into the message users would send to teams they were interested in, and gave them the option of adjusting the message.
Users missed the call to action button on the team page and found the layout clunky, so we made the call to action button larger and more obvious, and reorganised the elements on the page.
Lastly, our users told us the selection buttons on their preference input were quite small for thumbs, so we changed the buttons to be more mobile friendly.
Our research and user testing revealed that our app MVP fills a current gap in the market; although getting along with team members is a key consideration when joining a team, no other app allows users to understand what potential teams / players are like before they join the team.
Whilst we are addressing an essential need people have when joining a sports team, to ensure the app’s success, we need to expand it’s set of use cases so that its relevancy extends beyond finding new teams and players, which happens rarely. Enabling users to track competition stats, create profiles and view the profiles of other teams and players would add weekly relevance to the app and increase the user base to include users who aren’t looking for a team, but might be in future.
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